Designed for your game and tailored to your lifestyle, FJ GolfLeisure was developed to answer the growing need for comfortable performance apparel for women to wear on and off the course. A visual story was created to encapsulate the active lifestyle of this market through apparel guides, inspirational look books and digital assets.
Launch of the 1857 collection - luxury performance for golf.
Total brand experience created for BURRO CHEESE KITCHEN, an amazing artisan grilled cheese food trailer, located on famed South Congress Avenue in Austin, TX. Branding included primary and secondary logo designs, trailer design, responsive web design, signage, menus & apparel.
Voted top 25 food truck designs in the world by Paste Magazine.com
FJ branded surfboards designed for PGA Tour players and surfing enthusiasts Rafa Cabrera Bello and Adam Scott.
Design and build project consisting of a new logo, art direction of photographic library, creation of in-store packaging and promotional teaser van wraps, launching the new D.N.A. performance footwear from FootJoy. D.N.A. is the most feature-laden golf shoe in FJ's history.
Now you can enjoy the latest evolution with D.N.A. Helix.
Complete rebranding and packaging campaign for the world's largest supplier of Himalayan crystal salt for gourmet cooking, health, wellness, and beauty products.
Evolution Salt Co. is the go-to company for Himalayan crystal salt worldwide. They are a family owned company that does everything from mining, to manufacturing, importation and distribution. Currently, the majority of all Himalayan crystal salt worldwide originates from their mines and/or factories.
Ad campaign developed for the FJ glove category affirming their position as the #1 glove in golf. The format utilizes a plug-n-play template to feature different Tour Player images. Ads ran in golf publications, both digital and print formats, as well as web banners.
Complete grassroots brand experience for Gusto Outfitters, developers of The Bando personal cooling wrap. As purveyors of the tried & true, Gusto strives to bring you the very best outdoor adventure gear while 11% of all proceeds go towards outdoor education programs.
Rebranding of a Northwest Hills (Austin, TX) apartment complex encompassing naming, logo, color schemes, monument signage and wayfinding signage.
Created in collaboration with Austin Outdoor Design.
When the #1 shoe brand in golf decided to enter the golf apparel category, they chose H55 to help them build their brand presence from the ground up. Catalogs, print advertising and collateral were developed to introduce the new line to both the trade and the core golf consumer. Lifestyle and performance imagery consistent with their motto "FJ: The Mark of a Player" was developed to use across all visual platforms.
Since its introduction in 2011, FJ Apparel has climbed to one of the top 3 apparel brands found at on course retailers and continues to build its reputation as an authority in golf performance wear.
Design and development of a 52 page magalog introducing Reebok's Diamond Mirage collection. In addition to featuring product details and imagery, the magalog contained interviews with inspirational women, fashion advice and fitness tips.
Various stuff, older stuff, other stuff...you know, ephemera.
Design and build project of limited edition and in-store packaging, launching the revolutionary new M:PROJECT™ performance footwear from FootJoy.
